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The challenge of digital communication- the speed of change
Much has been written and said about the challenges of integrating and developing digital communication and it what it means from a cultural, strategic and creative perspective. It seems pretty clear...
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Enemies- a social idea for a divisive age
While the country seems increasingly polarized around every topic imaginable, it’s almost utopian to think that we can survive in a Facebook-centric world that’s only focused on Friends and Likes. The...
View ArticleFacebook- the dream and the reality
Writing about Facebook isn’t exactly the freshest thing to do right now, but I’ve been searching for someone who can some up the challenge the brand faces in the neatest possible way. It’s taken me...
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Useful trumps engaging
Tim O’Reilly posted an interesting thought piece up in Google+ about the challenges Google faces in its battle against a myriad of competitors, not least Facebook. O’Reilly believes Google has lost its...
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A significant week for social: medium, branch, pinterest and more
The news cycle within the world of new media is pretty rapid and it’s almost expected that we will hear some kind of announcements from the major players on a weekly basis. However, this week might be...
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Mobile Advertising’s Challenge
Yesterday, the Mobile Marketing Association issued a bullish report(surprise!) based on some primary research it had conducted, it suggested brands were under-investing on mobile advertising based on...
View ArticleTesla and Facebook Tell the Corporate World to Change, or Be Changed
It’s rare that you have a week like this- two maverick disrupters- Facebook and Tesla, release news that they’re taking their revolutionary acts to the next level. The acquisition of WhatsApp by...
View ArticleWhat Spotify’s Latest Purchase Means for the Future of Marketing
Today, Spotify announced it was purchasing The Echo Nest- a Boston based company that knows a lot about music. The Echo Nest has built a team of music specialists, programmers and engineers who know...
View ArticleHow Does Social Content Spread?
Why is some social content shared more than others? A team led by Justin Cheng at Stanford with others from Facebook and Cornell took on the question from a new angle. They studied 150k photos on...
View ArticleFacebook is Taking over the World and 5 Things Brands can do about it
Not everyone thought Facebook would make a smooth transition into the mobile world, but boy have they done it and with a degree of dominance that couldn’t have been predicted. Facebook’s mobile...
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